Wireless 2000: CTIA Recognizes Excellence in Marketing

Winners of The Cellular Telecommunications Industry Association (CTIA) Excellence in Marketing Awards (EMAs) included a mix of both large and small companies, both wireless service providers and suppliers. Judges from disciplines including public affairs, advertising, graphic design, marketing, direct mail, web design, and public relations selected winners and runners–up in 13 categories.

Following are the winners in the various categories:

Best Overall
Winner: VoiceStream Wireless – Bellevue, WA (with Publicis – Seattle, WA)
2nd Place: Sprint PCS – Kansas City, MO (with Boasberg Wheeler Communications – Kansas City, MO)
3rd Place: Motorola – Libertyville, IL (with Momentum – St. Louis, MO)
Honorable Mention: Microcell Solutions – Montreal, Quebec (with Bos – Montreal, Quebec)
Honorable Mention: U.S. Cellular – Chicago, IL (with Doner – Southfield, MI)

Best Overall winner VoiceStream Wireless' entries revolved around company spokesperson Jamie Lee Curtis. (top) Countertop display at the point of sale; (left and center) Holiday posters for retail stores; (right) newspaper ad for launch of San Antonio and Austin, TX, markets.

Collateral
Winner: Motorola – Rolling Meadows, IL (with Mobium Creative Group – Chicago, IL)
2nd Place: RF Micro Devices – Greensboro, NC
3rd Place: Bell Mobility – Mississauga, Ontario (with Diesel Design – Montreal, Quebec)
Honorable Mention: AT&T Wireless Services – Redmond, WA (with White, Runke Associates – Spokane, WA)

Direct Mail
Winner: BellSouth Cellular Corp. – Atlanta, GA
2nd Place: Bell Mobility – Mississauga, Ontario (with Blitz – Toronto, Ontario)
3rd Place: Cellular One–San Francisco – South San Francisco, CA (with Dana Foran – Sacramento, CA)
Honorable Mention: AirTouch–Southern California – Irvine, CA (with Campbell Mithun Esty – Irvine, CA)

Magazine – Black & White
Winner: RCC Atlantic Inc. – Colchestek, VT (with KSU Communications – Burlington, VT)
2nd Place: RCC Midwest Region/Cellular 2000 – Alexandria, MN (with Meyocks & Priebe – West Des Moines, IA)
3rd Place: Bell Atlantic Mobile – Bedminster, NJ (with Bozell New York – New York, NY)
Honorable Mention: TeleCorp – Arlington, Virginia (with Gotham Inc. – New York, NY)

Magazine – Color
Winner: NeoPoint Inc. – La Jolla, CA (with McQuerter Group – San Diego, CA)
2nd Place: Compaq (with DDB New York – New York, NY)
3rd Place: Cantel AT&T – Toronto, Ontario (with Gee Jeffrey & Partners – Toronto, Ontario)
Honorable Mention: Nokia Mobile Phones – Irving, TX (with The Richards Group – Dallas, TX)

Newspaper – Black & White
Winner: BellSouth Cellular Corp. – Atlanta, GA (with West Wayne – Atlanta, GA)
2nd Place: Motorola – Rolling Meadows, IL (with Mobium Creative Group – Chicago, IL)
3rd Place: Microcell Solutions – Montreal, Quebec (with Bos – Montreal, Quebec)
Honorable Mention: Kansas Cellular – Salina, KS

Newspaper – Color
Winner: Cincinnati Bell Wireless – Cincinnati, OH (with Gee Jeffrey & Partners – Toronto, Ontario).
2nd Place: Cellular XL Associates – Hattiesburg, MS
3rd Place: Movistar – Guaynabo, Puerto Rico (with De La Cruz & Associates – Guaynabo, Puerto Rico)
Honorable Mention: Cellular One–Kansas – Overland, KS (with Barkley, Evergreen & Partners – Kansas City, MO)
Honorable Mention: Cellular One–Puerto Rico – Guaynabo, Puerto Rico (with Lopito, Ileana & Howie – Guaynabo, Puerto Rico)

Outdoor
Winner: Telus Mobility – Calgary, Alberta (with Ogilvy & Mather – Calgary, Alberta)
2nd Place: Bell Mobility – Mississauga, Ontario (with Cossette Communications – Toronto, Ontario)
3rd Place: Cellular One–Puerto Rico – Guaynabo, Puerto Rico (with Lopito, Ileana & Howie – Guaynabo, Puerto Rico)
Honorable Mention: BellSouth Cellular Corp. – Atlanta, GA (with West Wayne – Atlanta, GA)

Packaging
Winner: NEC America – Irving, TX (with Bob Bond Advertising – Addison, TX)
2nd Place: Cincinnati Bell Wireless – Cincinnati, OH (with Gee Jeffrey & Partners – Toronto, Ontario)
3rd Place: Blue Sky Communications – Alpharetta, GA (with Condon & Root – Barrington, IL)

Public Service
Winner: AirTouch Cellular – Irvine, CA
2nd Place: Sprint PCS – Kansas City, MO (with Boasberg Wheeler Communications – Kansas City, MO)
3rd Place: U.S. Cellular Corp. – Chicago, IL
Honorable Mention: Aerial Communications – Shawnee, KS (with Brandworks – Kansas City, MO)
Honorable Mention: U.S. Cellular Corp. – Chicago, IL

Radio
Winner: Telus Mobility – Calgary, Alberta (with Ogilvy & Mather – Calgary, Alberta)
2nd Place: Alltel/Kansas Cellular – Salina, KS
3rd Place: MTT Mobility – Dartmouth, Nova Scotia (with Harrod & Mirlin FCB – Toronto, Ontario)
Honorable Mention: Bluegrass Cellular – Elizabethtown, KT (with Bandy Carroll Hellige – Louisville, KT)

Television
Winner: Cantel AT&T – Toronto, Ontario (with Gee Jeffrey & Partners – Toronto, Ontario)
2nd Place: Cantel AT&T – Toronto, Ontario (with Gee Jeffrey & Partners – Toronto, Ontario)
3rd Place: Aerial Communications – Chicago, IL (with Goldberg Moser Oneill – San Francisco, CA)
4th Place: BellSouth Cellular Corp. – Atlanta, GAa (with West Wayne – Atlanta, GA)

Web site
Winner: Mitsubishi Wireless – Duluth, GA (with Paradise Marketing Group – Atlanta, GA)
2nd Place: e–Phones – Fremont, CA
3rd Place: NEC America Inc. – Irving, TX (with Sharkbyte Creative – Irving, TX)
4th Place: Nortel Networks – Richardson, TX

Edited by Ellen Jensen