Wireless 2000: CTIA Recognizes Excellence in Marketing
Following are the winners in the various categories:
Best Overall
Winner: VoiceStream Wireless – Bellevue, WA (with Publicis – Seattle, WA)
2nd Place: Sprint PCS – Kansas City, MO (with Boasberg Wheeler Communications – Kansas City, MO)
3rd Place: Motorola – Libertyville, IL (with Momentum – St. Louis, MO)
Honorable Mention: Microcell Solutions – Montreal, Quebec (with Bos – Montreal, Quebec)
Honorable Mention: U.S. Cellular – Chicago, IL (with Doner – Southfield, MI)
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Best Overall winner VoiceStream Wireless' entries revolved around company spokesperson Jamie Lee Curtis. (top) Countertop display at the point of sale; (left and center) Holiday posters for retail stores; (right) newspaper ad for launch of San Antonio and Austin, TX, markets.
Collateral
Winner: Motorola – Rolling Meadows, IL (with Mobium Creative Group – Chicago, IL)
2nd Place: RF Micro Devices – Greensboro, NC
3rd Place: Bell Mobility – Mississauga, Ontario (with Diesel Design – Montreal, Quebec)
Honorable Mention: AT&T Wireless Services – Redmond, WA (with White, Runke Associates – Spokane, WA)
Direct Mail
Winner: BellSouth Cellular Corp. – Atlanta, GA
2nd Place: Bell Mobility – Mississauga, Ontario (with Blitz – Toronto, Ontario)
3rd Place: Cellular One–San Francisco – South San Francisco, CA (with Dana Foran – Sacramento, CA)
Honorable Mention: AirTouch–Southern California – Irvine, CA (with Campbell Mithun Esty – Irvine, CA)
Magazine – Black & White
Winner: RCC Atlantic Inc. – Colchestek, VT (with KSU Communications – Burlington, VT)
2nd Place: RCC Midwest Region/Cellular 2000 – Alexandria, MN (with Meyocks & Priebe – West Des Moines, IA)
3rd Place: Bell Atlantic Mobile – Bedminster, NJ (with Bozell New York – New York, NY)
Honorable Mention: TeleCorp – Arlington, Virginia (with Gotham Inc. – New York, NY)
Magazine – Color
Winner: NeoPoint Inc. – La Jolla, CA (with McQuerter Group – San Diego, CA)
2nd Place: Compaq (with DDB New York – New York, NY)
3rd Place: Cantel AT&T – Toronto, Ontario (with Gee Jeffrey & Partners – Toronto, Ontario)
Honorable Mention: Nokia Mobile Phones – Irving, TX (with The Richards Group – Dallas, TX)
Newspaper – Black & White
Winner: BellSouth Cellular Corp. – Atlanta, GA (with West Wayne – Atlanta, GA)
2nd Place: Motorola – Rolling Meadows, IL (with Mobium Creative Group – Chicago, IL)
3rd Place: Microcell Solutions – Montreal, Quebec (with Bos – Montreal, Quebec)
Honorable Mention: Kansas Cellular – Salina, KS
Newspaper – Color
Winner: Cincinnati Bell Wireless – Cincinnati, OH (with Gee Jeffrey & Partners – Toronto, Ontario).
2nd Place: Cellular XL Associates – Hattiesburg, MS
3rd Place: Movistar – Guaynabo, Puerto Rico (with De La Cruz & Associates – Guaynabo, Puerto Rico)
Honorable Mention: Cellular One–Kansas – Overland, KS (with Barkley, Evergreen & Partners – Kansas City, MO)
Honorable Mention: Cellular One–Puerto Rico – Guaynabo, Puerto Rico (with Lopito, Ileana & Howie – Guaynabo, Puerto Rico)
Outdoor
Winner: Telus Mobility – Calgary, Alberta (with Ogilvy & Mather – Calgary, Alberta)
2nd Place: Bell Mobility – Mississauga, Ontario (with Cossette Communications – Toronto, Ontario)
3rd Place: Cellular One–Puerto Rico – Guaynabo, Puerto Rico (with Lopito, Ileana & Howie – Guaynabo, Puerto Rico)
Honorable Mention: BellSouth Cellular Corp. – Atlanta, GA (with West Wayne – Atlanta, GA)
Packaging
Winner: NEC America – Irving, TX (with Bob Bond Advertising – Addison, TX)
2nd Place: Cincinnati Bell Wireless – Cincinnati, OH (with Gee Jeffrey & Partners – Toronto, Ontario)
3rd Place: Blue Sky Communications – Alpharetta, GA (with Condon & Root – Barrington, IL)
Public Service
Winner: AirTouch Cellular – Irvine, CA
2nd Place: Sprint PCS – Kansas City, MO (with Boasberg Wheeler Communications – Kansas City, MO)
3rd Place: U.S. Cellular Corp. – Chicago, IL
Honorable Mention: Aerial Communications – Shawnee, KS (with Brandworks – Kansas City, MO)
Honorable Mention: U.S. Cellular Corp. – Chicago, IL
Radio
Winner: Telus Mobility – Calgary, Alberta (with Ogilvy & Mather – Calgary, Alberta)
2nd Place: Alltel/Kansas Cellular – Salina, KS
3rd Place: MTT Mobility – Dartmouth, Nova Scotia (with Harrod & Mirlin FCB – Toronto, Ontario)
Honorable Mention: Bluegrass Cellular – Elizabethtown, KT (with Bandy Carroll Hellige – Louisville, KT)
Television
Winner: Cantel AT&T – Toronto, Ontario (with Gee Jeffrey & Partners – Toronto, Ontario)
2nd Place: Cantel AT&T – Toronto, Ontario (with Gee Jeffrey & Partners – Toronto, Ontario)
3rd Place: Aerial Communications – Chicago, IL (with Goldberg Moser Oneill – San Francisco, CA)
4th Place: BellSouth Cellular Corp. – Atlanta, GAa (with West Wayne – Atlanta, GA)
Web site
Winner: Mitsubishi Wireless – Duluth, GA (with Paradise Marketing Group – Atlanta, GA)
2nd Place: e–Phones – Fremont, CA
3rd Place: NEC America Inc. – Irving, TX (with Sharkbyte Creative – Irving, TX)
4th Place: Nortel Networks – Richardson, TX
Edited by Ellen Jensen